Welcome! You are about to take an important step towards a successful project. As a teacher, you know what it is like to have to command the attention of a large classroom of distracted students. Consider posting your project a similar challenge. Your project has to attract and inspire potential donors. Below we have provided a few helpful hints to ensure that your project gets the attention it deserves.
The short video below gives a brief overview of the application process.
You are not required to use your students in the photos, but if you choose to do so you will need to get written permission from parents first, and send the copies of permission forms to us before the pictures can be used on the website. If the students in the photo are not recognizable/identifiable the permission is not needed (e.g. student is only visible from the back, the photo is a close-up of the student’s hand, etc.)
A single image has the potential to convey sadness, happiness, curiosity and laughter. Pictures have become a mainstay in marketing campaigns because using images to promote your product or service is effective. A great image draws an audience into the copy and can make or break a campaign.
For your MyClassNeeds project you are required to post 2 images:
This picture should be a simple headshot. If possible try to use a proper camera. They take better pictures. If one is not available to you, a mobile phone camera will do.
Effective pictures have a relevant background. Think about taking your picture in your classroom, and, if possible, close to a window. When appropriate, take advantage of the great outdoors. Natural light is always better than artificial.
Tripods are great but if you don’t have one try propping up your camera on a window ledge or some books.
When your camera is placed, have a look through the lens and make note of the picture borders. You don’t want to miss the top of your head. You also want to make sure the background elements are appropriate and will be captured.
Your pose should suit your character. Most “selfies” will contain the shoulders and sometimes the torso. Be creative but keep the platform in mind.
Set the timer on your camera. 10 seconds should give you enough time to get in front of the lens and strike a pose.
Remember that you don’t have to look straight on into the camera. The ¾ shot or a slight head tilt can add visual interest to your selfies. Some cameras have the option to take multiple shots in quick succession. If your camera has this option, you may want to give it a try.
This picture can really attract donors and will come to reflect your project, just like your selfie does you! It will be the first picture potential donors to the site will see, so it has to have maximum impact. What’s more impactful than the smiling faces of your students? In order to protect images of your students, MyClassNeeds requires permission releases for the parents or guardians for children under 18, and individual releases for those of age. When all the releases have been signed and delivered. The picture taking can begin!
When selecting a setting for your picture, your classroom is your second best asset (right after your students). A colourful classroom is the perfect setting for your picture. Open the blinds and enjoy the natural light.
Get inspired. Mix up the framing. Don’t centre the subject of the photo. Include the background and create a scene. Buck the trend, go for the untraditional.
Wherever possible, get your students involved. Take a picture of them interacting and socializing.
If releases can’t be secured, you can still involve your students… just not their faces.
Make this a mini story in one shot. Tell your story in one picture!
A successful crowdfunding campaign requires support from those who know you (family, friends, co-workers) and those who don’t (complete strangers)! Therefore, when promoting your project to potential donors language is very important. Your words should inspire donors and let them know how their gift will change lives.
Sometimes subtle changes in language can have a large impact. Use simple language and be the cheerleader for your project.
“Your money will help our class acquire a new table for reading time.”
“Your gift has the potential to reach and inspire a classroom full of students to share ideas and learn from each other.”
“We need new computers because the old one broke down.”
“I love teaching and my students deserve the very best opportunity to learn. Bringing a new tablet into the classroom will help my students connect with the global community.”
Simply outlining your story isn’t enough. Tell readers what you want them to do.
“Join me in bringing these opportunities to this special group of students.”
Finish your edits on this page and activate your community by clicking the Create Community button in the top right.
Then navigate to projects that you'd like to include in your community and add them using the Add to Community button that appears on the right-hand sidebar of every project page.
You can remove projects from your community from either the Add To Community dropdown on the project page (clicking the "X" beside the project you'd like to remove) or by editing your community.
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